![]() He told a group of his real estate managers late last month in Omaha that he sees this as a time of opportunity. She teaches a variety of RRC courses, including “Technology and Plans for Success,” and “Converting Leads into Closing.” She works with Benchmark Realty LLC, in Franklin, Tennessee.WASHINGTON - Lenders are collapsing, home sales and prices in many markets are falling and lots of investors are panicking. She has presented at Sell-a-bration and at the NAR annual conference. Monica Neubauer is the podcast host for NAR’s Center for REALTOR ® Development podcast, and is a CRS Certified Instructor. And setting annual goals for individuals and the team gives everyone something to work toward-especially if the end-of-year acknowledgment is something that team members would really enjoy. Does your team need a tech refresh? Encourage all members to share new apps or gadgets. Teams that are well-established can benefit from periodic check-ins as well. Brand-new agents might not know the questions to ask on these points. The team leader needs to make clear what will be provided for the agent, what will be expected of them and what their cost-benefit will be. Team leaders who have newer agents should recognize this educational responsibility because it affects the leader’s success. Every new agent needs an education in how to sell real estate and build their own business that can be accomplished through association training, a brokerage that provides classes or through a team. ![]() If you are considering becoming a team leader, think about how you will fulfill the role of mentor to new agents. Take time to plan, set a clear vision for your business and put the right people in place. Without adequate planning, however, things can fall apart quickly roles can become vague and, worse, the split becomes unclear. Some people plan well using good business-growing skills, while others stumble into the leadership role because they have more business than they can handle. Early on, draft a business plan to articulate team goals. Leadershipīeing a real estate team leader is like being a classic small-business owner. Clarity on this point creates an atmosphere of gratitude and cooperation, and frees people up to do what they are good at. They might be receiving mentoring from the team leader, be given the lead for a deal or get administrative support. Agents who see the commission divided among team members have to feel that they are getting value for that payout. It is very important that team members understand how they will be compensated and how they benefit from the work of other members of the team. For instance, the rainmaker turns over a new client to an agent and transaction coordinator so the customer experience is seamless, while the marketing specialist conducts marketing and listings for the team. On large teams, each person’s role should be well-defined. A large team might have a rainmaker, a listing specialist, two buyer’s agents and two administrators-such as a transaction coordinator and a marketing specialist. Small, two-person teams can be made up of a parent-child duo, or an agent with a full- or part-time assistant. Effective teams come in many types and sizes. ![]() Every team must make sure that the client is having an experience that is continuous and hassle-free. If a team is too big, the client can get lost in the shuffle. If you are establishing a team or are already a team leader, there are a few things to keep in mind. How to be an effective leader By Monica NeubauerĪ well-run team of the right size can be an awesome way to do real estate.
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